The Real "K" Shaped Recovery.

9 minutes

The “Great Lock Down” has created unprecedented economic havoc. Literally millions have lost their jobs, as businesses across the nation have gone out.

But as Caroline Baum, writing for Market Watch, noted recently a recession can also be an ideal time for an entrepreneur to launch their own start-up.

As old business models fail, new opportunities are created. And that's certainly the case today. Across the country we're seeing traditional business which require customers to come into their store. These businesses are struggling, as social distancing, mask wearing and limits on occupancy numbers, has caused these businesses to operate at less than full capacity. And thus reduced their profitability.

But there are no such limitations in the online world. No masks, no social distancing when you order from Amazon at home.

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