Well, It seems to come up every couple of generations. Its that overwhelming desire to spend. Its a devil may care, money is no object time. In pursuit of utter opulence.
Many of us have had phases like that in our life. Times when the money seemed to be unending. A time when we wanted a life style of the Rich and Famous.
And it was also a time when we usually ended up much more in debt, than when we began.